Posts Tagged ‘Debt’

How I Built The Satyam Brand

November 16th, 2022

A brand guru said that it takes years of hard work to build a brand but just one moment of madness to kill it. The Satyam case is a live example of this adage.

Late July 1996 I got a call on a Saturday morning from one of the largest head hunting companies in the country asking me whether I wanted a change of job. Their Hyderabad manager would not tell me the name of the client company as he was afraid I would refuse the chance on the phone itself as the company was small and relatively unknown compared to the one I was working in.

However, I did go to meet him and I was rather disappointed when he told me the company’s name though the company was Hyderabad based and I was in the same city, too. He persuaded me to at least meet the company management. The same afternoon I met Ramalinga Raju, Chairman, Satyam Computer Services. I had no clue what the company did as IT was not even in my radar being more from the engineering and automotive industry. In fact, I even had a stray thought that they assembled grey market PCs.

The meeting with Raju lasted more than an hour and was very pleasant. He came across as a gentle person and very polite. Very soon I got an offer of appointment from Satyam. My wife referred to a few people in Bangalore in the IT field before I accepted it. Of course, the financial offer was very attractive,too

I joined Satyam as head of corporate communications on August 16.The next day I got a call from Economic Times asking me for a comment on a story that they were running about a check bouncing case against Satyam. This troubled me as I had never experienced anything like that in the past. I just mumbled that there was no truth in that story.

About ten days later we had to print some invitation cards for inaugurating our spanking new technology centre. It surprised me when the printer asked me for 100% advance. He was the same printer who used to give my earlier company thirty days credit without questions. I began to worry whether I had made a major error of judgment in joining Satyam. I now remembered that some of my friends in Hyderabad expressed surprise when I told them that I was leaving a leading multi-national company to join Satyam.

The Luxury Of Riding A Limo

October 11th, 2022

Whether you are traveling abroad for business or pleasure, a limo is the perfect choice for your transportation. It is a luxurious vehicle that you will surely enjoy. It allows for a memorable and regal travel experience. There are lots of companies that offer limo services so there are a lot of options to choose from.

The excitement starts when you see the limo waiting for you at the airport as soon as you arrive. The long, sleek and polished look of the chauffeur-driven vehicle will simply make you want to hop into the vehicle as soon as possible. A limousine also makes for a luxury ride owing to the features it offers. While traveling to your hotel, you can start enjoying your vacation by having a drink from the bar of the limo. You can watch TV and also groom yourself.

If you are traveling as a group then a limo is a great choice for your transportation. You can choose a classic limo that comfortably seats two to four passengers or a super-stretch Hummer that can accommodate a big group. This is a better option than having to hire several taxis just to accommodate your group. You can all ride in one comfortable and luxurious vehicle while touring any town.

Riding a limo during your vacation also makes sightseeing a whole lot easier. There is no need to worry about getting lost. You also do not have to make several stops just to ask for directions to your destination. All you have to do is inform your chauffeur of your destination and he will take you there. The chances of getting lost in a new city are also fewer.

A limo also offers a lot of luxurious amenities such as a bar, TV, DVD and sound system. You can travel in style to whatever destination you choose. You can even get the party started in the limo by enjoying some cocktails. It is the most relaxing way to get around any town or city during your vacation. You can enjoy all of these amenities in complete privacy.

With most cities looking to develop themselves, they have now started focusing on making their nightlife more vibrant. There is no better way to go clubbing than by going riding in a limo. You can hop from one club to another another easily. The party does not have to stop while you are traveling because you can crank up the music on the excellent sound system of the limo and have a few drinks from the bar.

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